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      <image:title>Additional Writing Samples - People are asking if WAP is too Raunchy. They’re missing the point. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>"Up from Ocean Avenue" - How do you get to Easy Street?</image:title>
      <image:caption>In 1935, Phil Ball’s bankrupt father moved his family from the familiar Jewish world of Newark to the immigrant-rich melting pot of Jersey City, where the family would work and live inside a dimly-lit candy store. Just as his forebears fled the Shtetls of the Old Country for a new life in America, Phil would soon come to know a new world, full of varying tongues, complexions, and faiths. But through the trials of a Depression and a World War, young Phil kept his head up and his mind on the prize: Easy Street, a proverbial time and place his father believed was just around the corner. As Phil took his first steps into a post-war adulthood, he would be swept up by the grand sense of optimism that was coming to define America. Like so many of the first and second-generation kids from his old block, Phil would rise above his candy store roots to become his family’s first college graduate, an animated salesman, and ultimately, a prosperous businessman—with no shortage of missteps along the way. But Phil’s story, full of warts, humor, and self-reflection, isn’t his alone. The spirit of his ancestors, the faith of his parents, and the chutzpah of his Jersey City crowd all play a role in this journey from Ocean Avenue to Easy Street (if there even is such a place).</image:caption>
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      <image:title>Home - Maxwell Klausner</image:title>
      <image:caption>Writer. Editor. Storyteller. I’ve been entertaining people with my stories for as long as I can remember. These days, I help clients across fields tell the stories they want to tell, to the audiences they hope to reach. Since 2022, I have worked as a Creative Lead within Kenvue (formerly known as Johnson+Johnson Consumer Health), writing scripts and brand copy, developing storyboards, directing live video shoots, and overseeing post-production on a host of internal and external video series for iconic brands like BAND-AID®, Aveeno® Kids, Zyrtec®, Lubriderm® , and TYLENOL® . While my external video work helps to educate and entertain the public, I have also contributed to internal writing and video needs to connect employees within the global company with internal comms and corporate trainings. Previously, as lead writer for Eazy Content Media, I contributed over 700 blog posts, news explainers, editorials and pop pieces, building out the company’s deep library of exclusive content. I’ve also written custom copy for brands like Apotheos Roastery, Savetastic, Zhroom, CoAqua, and Conviva, adapting to each brand’s specific voice and strategy. In 2021, I was proud to publish Up From Ocean Avenue, a memoir written in collaboration with its subject, Phil Ball. The book has already reached hundreds of readers, and is now available for order on Amazon. Trained in Dramatic Writing at NYU’s Tisch School of the Arts, I have experience writing in practically every format and genre, including playwriting, screenwriting, fiction, short- and long-form journalism, cultural critique, and news copy. I am also the proud recipient of a Master of Arts in Teaching, and have worked as an educator for middle school and university students alike. Feel free to contact me with ghostwriting, copywriting, or editing inquiries, or for a password for my private portfolio. I’m always looking for new opportunities to help others tell their story.</image:caption>
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      <image:title>Home - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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